How to Find the Best Bungeo-ppang in Korea with the Karrot Market App

When winter settles over South Korea, the streets come alive with vendors serving warm, comforting treats to fend off the chill. Among the most popular is Bungeo-ppang—a fish-shaped pastry that’s a true winter delicacy. There’s something special about carrying a warm, brown paper bag filled with freshly made Bungeo-ppang to share with friends, family, or colleagues, spreading warmth and enjoying a delicious treat together.

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What Is Bungeo-ppang?

Bungeo-ppang (붕어빵) is a traditional Korean winter snack made from a soft batter, typically filled with red bean paste. Despite its fish-shaped design, it contains no seafood. The name 'bungeo' refers to the shape of a goldfish, and 'ppang' simply means bread. Vendors pour the batter into fish-shaped molds, add a generous portion of red bean paste (or alternative fillings like custard or chocolate), and cook it until golden brown. The result is a snack with a crispy exterior and a warm, sweet interior—perfect for cold weather.

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Why You Must Try Bungeo-ppang

Eating Bungeo-ppang is more than just a snack—it’s a cultural experience. Imagine standing in the brisk winter air, enjoying the aroma of freshly cooked pastries as you bite into their sweet, gooey filling. It’s a comforting ritual for locals and a delightful introduction to Korean street food for visitors.

For many Koreans, Bungeo-ppang is steeped in nostalgia, evoking memories of childhood winters. For travelers, it offers a unique and authentic way to experience the charm of Korea’s vibrant street food scene.

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Where to Find Bungeo-ppang

Bungeo-ppang stalls are a common sight during the colder months, particularly around subway stations, local markets, and busy streets. However, these vendors can be a bit unpredictable, often changing locations based on demand or convenience.

To make finding them easier, the Karrot Market App (당근마켓) is a handy tool. While the app is primarily known for connecting buyers and sellers in secondhand marketplaces, it also helps users locate nearby street food vendors. Click on 'Explore' and select the first Bungeo-ppang icon, or search '붕어빵' to find stalls near you. This map feature is available only in the winter!

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It's a safe bet to bring cash with you, as many Bungeo-ppang vendors prefer cash payments over card options.

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Whether you’re visiting Korea or living here, savoring Bungeo-ppang on a cold winter day is an experience you won’t want to miss. It’s a delicious, heartwarming way to connect with local culture and indulge in a cherished seasonal tradition.

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Cover photo source: Kevin Engelke (Unsplash)